The translation is not perfect, but you get the point. Arab food is totally mainstream in South America.
Of course, we in America know it as pita bread; but how often do you see Pita Bread commercials on American TV apart from some local bakeries or franchise restaurants. What is interesting is that they call it Arab bread; and that is advertised as such by a transnational conglomerate like Bimbo.
The commercial was from Colombia. Bimbo is a Latin American food giant.
Latin TV is NOT politically correct. American TV rarely shows Speedy Gonzales cartoons for fear of offending Hispanics. But Latin Americans love Speedy Gonzales.
Latin American TV will ask the tough questions American reporters will avoid.
Yes, this is on an American Network, but the observation is accurate. Latins can be blunt.
In the late spring of 2011, as I was practicing my poor Spanish, I found a video protesting the actions of an Islamic Center in Argentina.
Muslims?!
In Argentina?! The land of the gaucho and the tango?!
Well, when I saw that video at the top of the page, bells rang off in my head.
4 Million Arab-Argentines in a country of only 45 Million people?!
What were Arabs doing in Argentina?!
How many are Christian; how many are Muslim?
And most importantly:
How come we rarely hear about this in America?!
In my effort to track down the story behind that video above, I walked into a major subculture; a subculture that I, like most Americans, had no idea even existed, and certainly no idea that it was so massive.
With my poor Spanish, and some e-mails to a wonderfully helpful Argentine, I was able to put together a story about a popular Arab-Argentine TV show called DESDE EL ALJIBE (From the Well), which was run by secular Christian Arabs, mostly Maronite Lebanese, on Argentina’s Public TV Channel 7. It was broadcast on Public TV from Buenos Aires, whose metropolitan area contains about one-third of Argentina’s population. The show was in Spanish – most Arab-South Americans cannot speak Arabic. Apparently, it had a large potential audience.
The show was a weekly Arab-Argentine variety show. The producers and directors let everyone on; but most tellingly the show was not held hostage to a religious agenda. They had Christian, Jewish, and Muslim guests. It was about Arab cooking, history, music, dance, travelogues, etc. Yes, they had on political guests, but most of the time it was just a television folk gathering of a large ethnic community. Interesting music, recipes, tid bits, and they usually closed with an Arab Dance troupe, before cutting to some credits and closing ads by Argentine sponsers against a background of pictures of the Mideast.
Quite interesting! It was aimed at a broad audience, not just Arabs. It shows the clout of South American Arabs that they could even get such shows on Public TV.
Desde El Aljibe – Argentina Public TV – Channel 7
Broadcast Date: April 9, 2005
Yabalna Folk Ballet – Dirs. Nur Kumar and Hanna Al Hasan
Music: Awal Suhur – Mario Kirlis
Credit/Source: ElAljibedetodos (who deserves all the credit for assembling these videos) NOTE: At the ending there are Argentine sponsors, and Argentina’s Channel 7 credits
THE CANCELLATION
In May 2011, after an 8 year run, DESDE EL ALJIBE was cancelled by Argentina’s Public TV to make way for an Islamic TV show called El CÁLAMO Y SU MENSAJE (The Quill and its Message) produced by the Saudi financed King Fahd Mosque in Buenos Aires (which is a story in itself), and which is a blantant piece of Islamic prosyletizing to an Argentina that didn’t need it, and didn’t want it.
The problem was: The Arab-Argentine community, about 4 Million strong, was furious. About 90% of the Arabs in Argentina are Christian. Until recently, the Muslims among them were non-practicing. Nobody wanted Saudi religious propaganda, let alone to have it replace a popular secular Arab TV show. Which is why FEARAB-Argentina (Federation of Arab Societies – Argentina) made that protest video, which I translated at the top of the page.
To suddenly replace it with Muslim broadcasting, for which there was no demand, from a Muslim organization financed openly by Saudi Arabia, indicated that something was wrong in the state of Denmark or, at least in this case, the state of Argentina. Argentina is only about 1% Muslim and the vast majority are NOT practicing.
THE QUILL AND ITS MESSAGE
Posted on YouTube: May 9, 2011
Why on earth would this be allowed on Argentine Public TV?!
It made no sense at all.
In tracking down this mystery, I became intrigued by this other subculture.This website is the result.
NOTE (2021): Apparently, the Muslim show, El CÁLAMO Y SU MENSAJE, has also been cancelled. No market for it in Argentina. The question remains: Why did the Argentina government cancel the popular secular TV show, DESDE EL ALJIBE, to replace it with Muslim propaganda?
October 25, 2017 – Edited, minor updates. July 17, 2020 – Edited, minor updates. September 4, 2020 – Made mobile friendly May 5, 2021 – Edited: Got rid of dead links. Added update info. Fixed dead link.